A suggestive status update craze that has swept Facebook has been revealed as a new campaign to raise awareness of breast cancer.

Millions of women across the world have been updating their profiles with the phrase "I like it on the...." ending with locations such as "floor" or "kitchen table".

But it's now been revealed that the saucy-sounding updates are actually about where women leave their handbags or purses, reports the Daily Telegraph.

The craze is another unofficial campaign aimed at raising awareness during Breast Cancer Awareness month in October.

It was designed after the success of a previous Facebook breast cancer campaign in which women gave details of their bra colour.

"Remember the game last year about what colour bra you were wearing at the moment," the US organisers wrote. "It was a tremendous success and we had men wondering for days what was with the colours and it made it to the news.

"This year's game has to do with your handbag/purse, where we put our handbag the moment we get home, for example "I like it on the couch", "I like it on the kitchen counter", "I like it on the dresser"...

"Just put your answer as your status with nothing more than that and cut 'n' paste this message and forward to all your FB female friends to their in-box. The bra game made it to the news. Let's see how powerful we women really are!!!"

But while campaigners welcomed the viral marketing, some questioned whether it was too random to be effective.

MJ DeCoteau, executive director of Rethink Breast Cancer, said: "The bra I kind of got - it's connected to boobs - but I don't understand the purse."

A tractor has been given a police makeover, including a flashing blue light, to help tackle crime in rural areas.

Lincolnshire police force has added the John Deere 6630 tractor to its fleet of crime-fighting vehicles.

Officers will use it to patrol farmers' markets, agricultural auctions and other events during the autumn to promote the combat of crime in the countryside.

It will also play a pivitol role in highlighting the Lincolnshire Farm and Country Business Watch, a neighbourhood watch scheme encouraging residents to be vigilant and report and crimes or suspicious activity.

Chief Inspector Phil Vickers came up with the idea for the police tractor, which was donated by John Deere while the National Farmers Union helped to supply the paint job.

He said: "The tractor looks like a bit of fun, but its purpose is to capture the public's attention and deliver the message that we take rural crime very seriously.

"We recognise that, when a working vehicle is stolen, it has a massive impact on businesses and livelihoods."

NFU regional director Richard Hezlet added: "Farm tractors and implements seem to be at the top of thieves' shopping lists at the moment, so NFU is delighted to support Lincolnshire Police in its drive to make farmers aware of how they can better protect their farms.

"Our advice, as always, is to remain vigilant and report anything suspicious to the police. We must help them by being their eyes and ears in the countryside and by making Lincolnshire a no-go area for thieves."